If you have a Google Analytics account and want to use that for analysis of the visitor traffic to your website, you have the option in EHQ to include your google analytics details.
Read this google support article to determine your traffic tracking id and get the code snippet to be included. Then follow the below steps in EHQ.
- Navigate to the Site Settings page and click on Permissions. Enable the option "Enable Traffic Tracking".
Enter your Google Analytics account details or the copied code snippet from the google website, in the boxes provided and click on Save at the bottom of the page.