If you have used the Stories tool as part of a project, it's important to consider how you are going to interpret and present the data you have collected.
In this article, we look at the different ways to analyze data collected via the Stories tool for reporting on your consultation. Detailed below are options to either view the tool report on screen, download the detailed report or use the comment analysis report.
Before you begin
You can begin working on your data before the end of the consultation period, however, you need to be aware that you may not be working with the final dataset. Looking at your data before consultation ends can be a good thing to do if you would like to pull out some preliminary insights.
To report the final dataset, you first need to ensure that the tool is archived or the project is archived, so there are no new contributions in your tool. Archiving a project will still display project information but will not accept new contributions. You can read the detailed article on Archiving your project to learn how to archive and understand the implications of archiving.
Using the Detailed Report
One of the best ways to explore and work with the data collected from your Stories activity is to use the Detailed Excel Report download.
To generate this report, click on Reporting > Project Reports. The Summary page is displayed.
On the Summary page, select the project and time period to filter the data for your report in the dropdown list. If your consultation is archived, you can use the All-Time option to select the whole period of your consultation. Click on Update.
Next, click on the Download Reports dropdown and select Excel from the Detailed Report section. If the button is not clickable, ensure that you have not selected more than 5 projects for the report.
Open the downloaded folder and access the Excel file of the project you wish to analyze. The detailed report downloaded will have a separate file for each project selected. Open your project file.
Locate the tab at the bottom of the Excel sheet which corresponds to the Stories activity you would like to analyze. You may have several tools activated on this project so each tab will represent a different tool instance on your project.
There are three main sections for exploring the Excel data;
Summary information about your activity. You can see this pane on the left-hand side in blue. This gives you an overview of participation and a breakdown of the user status of participants. E.g. Registered, Unverified, Anonymous.
Contribution information is displayed in the green section. This information includes the following; Contributors details (date and time, login and contributor summary), story title, story and comment details (number of comments that like or dislike the story, the replies received, responses provided and the number of votes).
Sign-up form questions are shown in the blue section and allow you to filter through your responses based on the sign-up form questions. This information will only be complete for participants who have signed in to complete the activity. Sign-up form information won't be available in the Excel sheet if you have selected unverified participation.
Using a Detailed Report is the best way to look at your data as a whole and begin to explore your data.
Using Tool Reports
Another way to explore the feedback collected is to use the Tool Reports section of Reporting. This will allow you to generate some useful graphs and further explore your Stories data.
To begin using Tool Reports go to the Reporting > Tool Reports section of your site and click on the Stories link in the left-hand menu.
Use filters to select the project you would like to look at and also select the date range. Click on Update to generate your report.
The page will be refreshed with the newly generated report for the projects and time period selected. Below is a description of the data represented in each of the sections seen on the report.
Use the Overview section of the Tool Reports page to compare different story activities.
As you can see in the image above, the Overview section presents your data as a scatter bubble, allowing you to easily compare the amount of engagement between each Storytelling tool used.
To filter the data based on a story tool, use the dropdown to select a Story Tool and view the data you would like to look at, in detail.
This section also displays the unique summary information about the activity in the call-out box on the right-hand side. Here, you can see the number of visitors, unique contributors and contributions, as well as information about whether the participants were registered. Read our article on How site visits and visitors are captured to understand this number further.
You can easily export this graph to include in your report by clicking on the hamburger icon (see below). Simply choose the format for your export and download your selected option.
Using the Overview section is a great way to quickly check on the story telling activity, compare it to the others and quickly download a chart.
Using the Demographics section is an easy way to quickly report on who was involved in your Stories activity.
The demographics information presented is gathered from your site’s sign-up form, so it's important that this form reflects the demographic questions you require for reporting. For more information read our article on Developing a registration form to know how the sign-up form should be created so that the required information is gathered for reporting.
The sign-up form questions are used to show demographic insights. Any of the sign-up form questions can be selected from the dropdown list.
The button on the left can be used to print or download the graph.
Demographics information is useful for reporting as it helps you better explain the profile of people who contributed to your Stories activity.
Stories Visitor Statistics
Using the Stories Visitor statistics panel allows you to easily compare your activities in a table. This information is particularly useful for comparing the number of contributors to an activity.
This section shows the details of each Story telling tool from each project selected for reporting. It details the number of stories that were accepted or rejected, visitors to the tool, contributors or story authors, admin authors, comments received (with separate count showing the admin comments) and votes received for the story.
Insights allow you to see all entries on your Story telling activity.
This section displays the stories from the participants along with any comments received. You can select the Stories tool that you would like to view by selecting it from the dropdown list.
You can also filter the stories displayed based on the sign-up form questions, so for example, you can filter on suburb, to only see the contributions from a particular locality.
Why not circle back and take another look at our article on how to Add the Story Telling Tool to ensure that you are collecting all the information you require for generating the required report.
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