The **Aware**, **Informed**, and **Engaged** visitor metrics are available on your Dashboard and your Project Reports. On your Dashboard, you will see the numbers and percentages of your **Visitor engagement** over your whole site.

In your Project Reports, the statistics are available in the **Traffic Highlights** and are only given as a number. These engagement categories are subsets of each other; you can follow this formula to work out these statistics as percentages.

As **Engaged** visitors are always **Informed** and **Aware**, and **Informed** visitors are always **Aware**, we can use the number of **Aware **visitors as the base 100%. We’ll go through the process using these metrics as an example:

Calculate the percentage of

**Engaged Visitors**(48) from**Aware Visitors**(85): (48/85) x 100 = 56.47%.Calculate the percentage of

**Informed****Visitors**(62) from**Aware Visitors**(85): (62/85) x 100 = 72.94%. As**Engaged Visitors**are also**Informed**, the 72.94% includes both categories.To find the percentage that are only

**Informed**, subtract the percentage of**Engaged**(56.47%) from**Informed**(72.94%): 72.94% - 56.47% = 16.47%.To find the percentage that are only

**Aware**, subtract the percentages of**Informed**and**Engaged**visitors from 100: 100% - 56.47% - 16.47% = 27.06%.

In this example, the engagement percentages are:

**Aware:**27.06%**Informed:**16.47%**Engaged:**56.47%