In your reports, you’ll see visitors referred to as Aware, Informed, or Engaged. Use these terms to understand how users have interacted with your site. These metrics are subsets of each other; an Engaged visitor is always both Informed and Aware, and an Informed visitor is always Aware.

These metrics are presented as numbers, so you may want to learn how to calculate the percentages of Aware, Informed, and Engaged visitors.

An Aware visitor is someone who has visited one single page on your site. This includes projects, the homepage, and static pages.

A visitor who is only Aware has visited your site and knows it exists but has not taken any further action. If they click on another project, tool, or widget, they become Informed.

An Informed visitor has visited your site and then clicked on something else, such as another project, news article, or photo. Any of the actions below would lead to an Informed visitor:

An Informed visitor will also be an Aware visitor, as they have been on the site.

Engaged visitors are those who have submitted a contribution to a tool. Please note that they must submit before being engaged, not just start a contribution. Contributions include:

Engaged visitors are also Informed and Aware, as they have visited the site and clicked through multiple pages.