One way to increase engagement is to ensure your community members know when you publish new projects. Targeting your communications toward groups with a particular interest in the project can be very effective.
Incorporating social media into your engagement strategy, communications, and campaigns can help you. These platforms allow you to reach your immediate audience quickly and easily, and your community members can promote your work within their own social circles.
Here are some tips for incorporating social media into your engagement strategy:
Turn on social sharing options for projects, tools, and post-submissions so participants can easily share on their social platforms and spread your work among their social circles.
Embed ideas, surveys, or places tool instances into social media posts and your corporate website.
Add call-to-action links to project pages so participants can find and follow your social pages.
Embed plugins from social platforms into your project pages – Facebook, X, YouTube, and Instagram, for example.
Run social campaigns in conjunction with your consultation communications, including project updates or new tool instances.
Use Facebook or Google advertisements to drive traffic.
Build your network by posting new projects and project updates on the organization's Facebook and X pages.
Share interesting contributions on the organization's social pages, such as forum comments or idea posts. Ensure you have permission.
Report on project outcomes on organization social pages.