Our integration with Mailchimp lets you sync your participant groups into Mailchimp so you can send newsletters and emails to all mailing lists from one platform.
The integration will allow you to:
Sync your verified and subscribed participants to your Mailchimp mailing list.
Choose which participant groups you create in EngagementHQ to mirror in Mailchimp as tagged segments of your mailing list.
Send newsletters and emails to all subscribers from one platform.
Not all licenses include the MailChimp integration. If you want to learn more about this integration, please contact us via chat or by emailing support@engagementhq.com.
For help with using Mailchimp, please visit their help center.
Configure the Integration
With the integration enabled:
Create a new and empty audience list in your Mailchimp account.
In your EngagementHQ back end, select Marketplace > MailChimp.
Select Edit Settings and go to the MailChimp Integration tab.
Paste your MailChimp API Key and MailChimp List ID in the relevant fields.
Go to the Sync Participant Groups tab to Select Groups to Sync.
Select Save and your participant groups will start syncing in your Mailchimp account. You may need to refresh the audience list to see them populating.
The integration will sync activated participants and subscribers, and participant groups are synced as tags in your Mailchimp audience list. Participants who are pending activation are not synced.
The sync will occur once a day around Midnight, or you can trigger a manual sync by selecting Save in the integration settings.
To enhance security, you may need to update your API key periodically. When you do so, follow the steps above and re-sync your list with a new empty audience. As some participants may have unsubscribed from Mailchimp emails, please ensure that you export the original list and re-upload it to the new one to update the subscriber status to unsubscribed. Participants must unsubscribe from EngagementHQ and Mailchimp newsletters separately; if they select Unsubscribe on an email from EngagementHQ, they will still be on the subscribed list for Mailchimp.